Andrzej Nedoma

Founder, CEO, Strategic Advisor & High-Performance Coach

Andrzej Nedoma is a former founder and CEO with two international business exits (services and SaaS), who now works as a strategic advisor and Certified High Performance Coach for CEOs and business founders. He helps entrepreneurs navigate growth, leadership transitions, crisis, investor relations, and exit — while building businesses that support both success and personal fulfillment.

He is the founder of ExecSide, a platform designed to support entrepreneurs and executives through clarity, decision-making, execution, and long-term leadership development.

Professional Overview

With more than 25 years of entrepreneurial and executive experience, Andrzej Nedoma has built, scaled, restructured, and sold companies operating internationally, serving clients across Europe, the United States, and global markets. His background combines hands-on operational leadership, crisis management, investor relations (VC and Private Equity), and post-exit transition work.

Today, he works with founders and CEOs as a strategic partner and coach — supporting them in moments when leadership becomes complex, decisions are heavy, and isolation at the top increases.

Entrepreneurial Background

Early Career and First Company

Andrzej’s entrepreneurial journey began during his university studies, after returning from an Erasmus exchange program in Bergamo, Italy. He joined his father’s one-person technical translation business in Kraków, Poland, not as a translator, but with the intention of transforming it into a scalable company.

He led the professionalization of the business:

hiring the first employees
opening the first external office
building operational structures and sales processes
creating early internal IT systems to manage production and projects

Over time, the company evolved into an international translation services provider with:

~30 in-house staff
hundreds of active freelancers
thousands of tested language specialists
clients primarily in Western Europe

The company was later known as Lidolang Technical Translations.

First Exit (2016)

In 2016, Lidolang was sold to Sepro Group, one of the leading global translation companies, with operations in Europe and the United States.

The exit was preceded by deliberate owner-dependency reduction:

creation of a management board
delegation of daily operations
clear separation between ownership and execution

Post-acquisition, the Kraków office became a major production hub for the buyer’s global operations.

Building and Scaling a SaaS Company

Founding XTRF

While scaling Lidolang, Andrzej identified a lack of suitable management software for translation companies. This led to the founding of XTRF, a technology company developing a Translation Management System (TMS) for the global language services industry.

XTRF evolved from an internal solution into an international SaaS platform serving hundreds of companies worldwide.

Venture Capital, Crisis, and Survival (2016)

XTRF raised venture capital in 2014. In mid-2016, a promised follow-on funding round was unexpectedly cancelled just days before critical payments were due.

At that moment:

the company employed nearly 100 people
significant liabilities were due within weeks
cash reserves were insufficient

The company faced an immediate risk of bankruptcy.

As CEO, Andrzej led an emergency turnaround:

same-day reduction of ~25% of staff
aggressive cost control and payment renegotiations
prepaid sales, service pre-sales, and liquidity-focused actions
transparent communication with the team
temporary salary deferrals and internal agreements

The company survived without additional external funding.

This period became a defining leadership experience, shaping Andrzej’s approach to focus, decision-making under pressure, and crisis leadership.

Recovery, Buyout, and Final Exit

After stabilizing XTRF:

growth was strictly self-financed
recurring SaaS revenue became the core model
multiple budget scenarios guided investment decisions
EBITDA profitability was achieved

Ongoing conflicts with VC investors intensified. During the COVID-19 pandemic in 2020, Andrzej identified an opportunity to regain control and led a management buyout, personally securing financing (including private collateral) to buy out the investors.

Within months of the buyout, the transaction attracted market attention. Multiple inbound acquisition offers followed.

In September 2021, Andrzej and his partners completed a 100% sale of XTRF to a Private Equity buyer. The exit valuation was more than double the VC buyout valuation and over ten times larger than Andrzej’s first exit.

He remained involved during a nine-month transition period, supporting:

leadership continuity
governance under Private Equity ownership
appointment of a new managing director

Transition to Advisory and Coaching

Following his second exit, Andrzej did not return to operating another startup. Instead, founders and CEOs began approaching him for support — drawn by his experience across:

growth and scaling
crisis and turnaround
VC and Private Equity dynamics
management buyouts and exits

Initially acting as a strategic advisor and consultant, Andrzej later expanded his work through executive coaching.

He is trained as a Certified High Performance Coach under Brendon Burchard and applies a coaching philosophy focused on:

clarity of goals and priorities
constructive challenge
decision-making and execution

His core belief is that most entrepreneurs do not lack knowledge or strategy — they struggle with implementation, focus, and accountability.

ExecSide Platform

To scale his impact beyond 1-on-1 work, Andrzej founded ExecSide — a platform supporting entrepreneurs and executives through structured, ongoing development.

ExecSide combines:

regular leadership content and insights
monthly group coaching sessions
peer-to-peer accountability partnerships
a growing library of practical business courses

The platform is designed to help founders move from overwhelm and isolation toward purposeful, sustainable leadership.

Leadership Philosophy & Personal Development

Andrzej’s leadership philosophy is deeply influenced by endurance sports. During the most difficult period at XTRF, he began training for Ironman competitions, using the discipline and resilience of long-distance triathlon as a parallel to long-term leadership challenges.

He has completed multiple Ironman 70.3 races and a full Ironman distance after his business exit.

He believes that building a successful business requires not only strategy and execution, but also:

energy management
emotional resilience
clarity of personal purpose

Mission

Andrzej Nedoma’s mission is to help entrepreneurs and business leaders build companies that enable the life they want — not consume it.

Through coaching, advisory work, and scalable platforms, he supports founders in becoming confident, purposeful leaders capable of navigating growth, transition, and exit with clarity and integrity.

Topics & Areas of Expertise

CEO & founder coaching
Business growth & scaling
Crisis leadership & turnaround
Venture capital & investor relations
Management buyouts (MBO)
Private Equity exits
Leadership transitions
Purpose-driven entrepreneurship

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