Gold, Silver, Bronze — And the Role of the Coach

This past Sunday at the Ironman World Championship in Nice, France, history was made.

Three Norwegians stood on the podium — gold, silver, and bronze.

And while the spotlight shines on the athletes, behind every one of them is a coach.

A coach doesn’t necessarily perform better. The coach’s role is different:

• To know the process of getting the best out of the athlete.
• To provide guidance, support, and belief.
• To create a safe space for honest discussions.
• To challenge with difficult questions and higher goals.
• To hold the athlete accountable, ensuring focus on what truly matters.

This is no different for CEOs and founders.

Today, after selling my two international businesses, this is the role I play for leaders who are navigating growth, leadership transition, or preparing for exit.

Some come to me for:

• A sparring partner to refine their thinking.
• Clarity, focus, and the courage to take bold decisions.
• A trusted space to share challenges they cannot share with their team or even their family.
• Dedicated time for deep reflection and progress.

So, let me ask you: What would be the greatest advantage for you in working with a coach?

If you’d like to explore how I can support you, I invite you to book a free discovery call with me.

👉 Schedule your call here

As someone who is also an Ironman triathlete, I know firsthand the power of discipline, resilience, and the right support system. The same principles that lead to success in sport also lead to success in business.

I look forward to the conversation!